Message from the President & Chair
Do you ever marvel at the pace of change?
Transformation is all around us, especially in nature.
Seeds sprout into seedlings, then grow into trees that form a forest.
Eggs hatch into fledglings, then become birds that migrate thousands of kilometres each year.
Landscapes are dramatically transformed by the forces of water and weather.
An individual is profoundly changed by a single, awe-inspiring moment spent in nature.
As the old saying goes, if nothing ever changed, there would be no butterflies.
That’s as true for nature as it is for organizations. This past year has been one of creative change for the Nature Conservancy of Canada (NCC). Our conservation program grew, adding 95 new projects to our portfolio. Our Conservation Volunteers program welcomed even more Canadians who contributed directly to our stewardship work. Our staff embraced new technology to help them more efficiently care for our conserved lands. Our challenge is to keep up with the pace of change to ensure we are doing all we possibly can to leave a better world for nature and for people.
In the last year, perhaps one of the most visible transformations at NCC was the development of our new visual identity. After more than 20 years with the standard black and green, leaf and bird logo, it was time to turn over a new leaf. The two-toned green colour scheme of our new logo represents growth and conservation; deep green for the maturity of our natural habitats and bright green for new shoots and sustainable growth.
Maturity and new growth – two hallmarks of the NCC brand. Now celebrating our 54th year, we promise to continue to do what we do best – identify and conserve the best natural areas, and ensure they are cared for over the long term. We will continue using the best science to decide where to focus our work and to advise others. We will continue to operate efficiently and transparently, and to use the generous gifts of our supporters responsibly.
However, we are also ready to face new challenges, such as the impact of climate change on our natural world. We are ready to grow as conservation leaders, to connect more people to nature and to inspire others to help build Canada’s natural legacy.
In 2017, Canada celebrates its 150th birthday. Over the coming year, we’ll take time to reflect on the kind of natural world we want in the next 50 and 150 years. This will provide a framework for our work for decades to come. We invite you to join us.
Thank you for all you do to ensure the places we love will still be here for future Canadians to enjoy.
Together, we can accomplish a legacy of which our children and grandchildren will be proud.
President & CEO
Chair, Board of Directors