Connecting With Canadians

The Nature Conservancy of Canada (NCC) is committed to connecting with Canadians and to helping Canadians connect with nature

Last year, we built and maintained connections with Canadians from coast to coast, as well as with citizens from around the world.

  • Our website attracted an average of 51,000 unique visitors each month, many of whom came via our blog, Land Lines, which presents diverse perspectives and stories about conservation and nature.
  • We engaged in conservation conversations on social media with a diverse audience of almost 98,800 followers, and growing.
  • Media outreach grew by four percent in the last fiscal.
  • We produced six supplements in The Globe and Mail. The Globe reaches 1.08-million daily readers, and is the number one newspaper in reaching an influential audience.
  • 37 conservation interns spent their summers helping to advance our stewardship goals on our conservation lands.
  • The Nature Days program brought more than 350 urban school kids into nature to learn about the natural world beyond the city.
  • Our booming Conservation Volunteers program executed 217 events that engaged 2,866 people in meaningful, hands-on nature work.
  • Working in partnership with Google, we mapped six NCC properties from coast to coast, using the Google Trekker camera. Once live, these images will allow users from around the world to experience a selection of NCC properties through the Google Streetview platform.
  • We held eight events (including Nature Talks and Why Forests Matter), which received 862 participants.
Platform 31-May-16 31-May-15 Gained in FY 2016
Facebook 96,240 69,442 26,798
Twitter 30,142 23,107 7,035
YouTube channel views 143,863 123,693 20,170
YouTube subscribers 443 370 73
Pinterest 878 791 87
LinkedIn 6,536 4,790 1,746
Instagram 2,522 131 2,391