2015-2016 Conservation Successes

Many of our 2015-2016 goals are a continuation of previous years’ goals

This is because the “forever” part of our mission means we must plan for the long term. Our overall goals are made with a five-year planning cycle in mind.

Goals and Outcomes

Goal

Invest $9,351,174 in stewardship and develop a fundraising program for long-term land management.

Outcome

$11.3 million (across NCC) spent on stewardship in 2015-2016 a 12% increase over the previous year.

Goal

Conserve an additional 35,890 acres (14,525 hectares).

Outcome

39,513 acres (15,991 hectares) secured via conservation agreements, fee simple acquisitions or other means.

Goal

Conserve at least 90% of our new properties within an NCC priority natural area.

Outcome

98% of properties conserved within an NCC priority natural area.

Goal

Develop an enhanced corporate program to diversify funding sources.

Outcome

Continued to diversify corporate offerings. This year we welcomed Grand & Toy, Nature’s Aid and K+S Potash Canada as corporate partners in employee engagement, cause marketing and habitat offsets, respectively.

Goal

Increase membership by 150 in our Nature Legacy Society — a group of individuals who contribute funds through estate planning.

Outcome

112 confirmed new Nature Legacy Society members, and 177 individuals who expressed interest in leaving a gift in a will for conservation.

Goal

Grow our supporter* base to 200,000 individuals.

*NCC defines a supporter as anyone who donates, volunteers or otherwise engages with the organization.

Outcome

Exceeded our goal, with 203,000 supporters.

Goal

Attract 2,500 participants to more than 250 Conservation Volunteers events and hire 45 conservation interns to work on NCC conservation projects during the spring and summer seasons.

Outcome

Welcomed 2,866 volunteers at 217 events. Hired 37 conservation interns.

Goal

Maintain a five-year average overhead cost (fundraising, communications & administration) of no more than 20% of total expenditures.

Outcome

At the end of this fiscal, the average is 19%. It has to be noted that some of our fundraising and communications costs are funded, as these are required by funding agreements.

Goal

Maintain fundraising costs to no more than 15% of revenue.

Outcome

Kept fundraising costs at 7% of revenue (down from 10% last year).